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Global markets can offer excellent business opportunities. “By designing a product for sale worldwide, you can spread the development costs over the largest market possible,” said Bob Wersen, President of the Interpower Group of Companies.

Wersen explained that in order to sell globally, it is important to know the mains plug patterns (most countries have their own type of plug pattern), mains voltages (voltages range from 100-250VAC), mains frequencies (frequencies throughout the world are either 50Hz or 60Hz), and national regulations (most countries have electrical safety standards and safety testing agencies).

“Compliance to international regulations will also enhance the quality and reliability of your product, meet your competition head on, and create peace of mind in knowing that you sell a product that is not only safe, but one that conforms to international expectations for safety,” Wersen said.

The choice to export globally needs to be a well-researched decision. It is essential for those wanting to export to different countries to be knowledgeable in the desired country’s import/export requirements. Exporting to countries in South America can be beneficial, but due diligence and careful market research will be needed in order to enhance the opportunity for success.