May 25, 2017 – Mouser Electronics, Inc. and Macnica, Inc. are pleased to announce a new strategic partnership to deliver the highest levels of service and support to Japanese design engineers. With the partnership, Mouser and Macnica are introducing a new co-branded website available to customers in Japan.

Macnica is the leading Japanese semiconductor distributor focused on offering technical support and the continuous advancement of its technological capabilities. Macnica became an industry pioneer by creating a business model that focused on providing technical support and established itself as a new type of “technical trading company.” Mouser is the industry’s leading New Product Introduction (NPI) distributor with an e-commerce model that makes it easy for engineers and buyers to find engineering quantities of the newest products for their designs. In addition, Mouser offers instant availability of both development tools and semiconductor products from the leading manufacturers.

“We are excited to partner with Macnica and leverage our e-commerce and NPI expertise to serve engineering customers in Japan,” said Glenn Smith, Mouser President and CEO. “We will be able to maximize our strengths for mutual benefit and serve Japanese engineers with the highest levels of service while increasing our brand presence in this important market.”

Through the partnership, customers in Japan can speed time-to-market by taking advantage of Mouser’s and Macnica’s complementary distribution models. Mouser will handle new product content and engineering quantities for prototype development, while Macnica will focus on volume distribution and technical support for engineers across Japan.

“The online business has become increasingly important to our business. Mouser is a world-class e-commerce company focused on engineering quantities and new product introductions,” said Kiyoshi Nakashima, President and CEO of Macnica. “This joint partnership with Mouser will allow us to better serve our customers by offering an online presence combined with vast inventory and world-class fulfillment and Macnica’s technical support. We look forward to offering new value to Japanese customers and supporting them throughout their design cycle challenges.”

With its broad product line and unsurpassed customer service, the Macnica-Mouser co-branded site strives to empower innovation among design engineers and buyers by delivering advanced technologies. The Macnica-Mouser co-branded site stocks the world’s widest selection of the latest semiconductors and electronic components for the newest design projects. Visit the new Macnica-Mouser Mouser site, available in Japanese and English, at http://www.macnica-mouser.jp/.

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